I like pretty things - and I believe it’s the details that transform them into meaningful stories. My work blends creativity and strategy to craft campaign experiences that are both elevated and accessible. Over 15 years, I’ve led creative for brands like Walmart and Gap, delivering omni-channel campaigns across lifestyle, grocery, fashion, and beauty. I thrive on staying ahead of trends, building strategies that grow brand recognition, and creating experiences that truly connect with customers.

lsforbes@me.com

SAN FRANCISCO + NEW YORK
mood....
A woman sitting against a red painted wall and door, wearing a black jacket over a white dress with wide-legged pants.
Close-up of a young woman with dark straight hair and freckles, resting her head on her hand, wearing vibrant blue eyeshadow and glossy lips, with a warm brown background.
Black and white photograph of two women outdoors, close together, with wind-blown hair. One woman has short, curly hair and is wearing a dark jacket, while the other has long, straight hair partially covered by a dark garment. They are looking direct
A woman wearing sunglasses, a brown leather jacket, a black and beige zip-up top, a black skirt, knee-high socks, and black shoes, holding a small brown handbag and a fur stole, standing in front of a wood-paneled wall.
Close-up of a young woman with long blonde hair, freckles, and a nose piercing, wearing a mustard yellow sweater, posing outdoors against a blue sky.
Side profile of a woman with long, wind-blown hair, eyes closed, outdoors during sunset or sunrise.
Top-down view of colorful glassware casting intricate shadows on a white surface.
Close-up of a woman with red hair, freckles, and relaxed expression, wearing a blue hoodie and outdoors.
Close-up of a young woman with curly blonde hair, blue eyes, and bold red lipstick, looking at the camera.
Close-up of a woman's face with red lipstick, lying down on a beige fabric surface, with her head turned to the side, her eyes open and looking to the left, and dark hair partially covering her face.
Close-up of a woman's face showing her blue eyes, freckles, and orange lipstick.
A woman with dark hair and red lipstick making a funny face, touching her cheeks with her index fingers, and looking to the side.
Close-up of a woman with striking blue eyes, dark red lipstick, and light skin, softly touching her forehead with her hand.
A woman with long, curly hair looking towards the camera with wind-blown hair against a plain white background.
Two peaches with leaves on top of a white surface, surrounded by orange and yellow powder and splashes of orange liquid.
Close-up of a woman's face with bold makeup, including gray eyeshadow, red lipstick, and blush on her cheeks, with her mouth slightly open.
Vogue magazine cover featuring a woman with voluminous, wavy auburn hair, wearing a light-colored top, against a plain background.
Close-up of a young man with blue eyes lying on his side, wearing a blue medical gown.
Person with a gray knit hat covering eyes, holding a cigarette in mouth, showing teeth, with a septum piercing.
Young woman with long hair, wearing a sweater and sandals, squatting against a textured wall while smiling and holding a cigarette.
Close-up of cream-colored wide-leg pants and black sandals with gold embellishments, with the Céline logo across the picture.
A woman with blonde hair and hoop earrings wearing a shiny red leather jacket, standing with arms crossed against a plain white background.
A young woman with long, light brown hair and bold makeup, wearing a black top, looking confidently at the camera against a plain gray background.
Two women with bold eye makeup taking a close-up selfie together.
Abstract floral painting with purple, pink, green, and yellow colors.
Fashion advertisement featuring a blonde woman in an orange top with a large gray handbag in the foreground, and a pink and beige hat nearby. The text includes "Miu Miu," "Inez & Vindooh," "New York, 19 Novembre 2013," and the name "Elie Fanning."
Four teenage girls wearing school uniforms posing together for a photo, black and white image.
Two women sit outdoors among trees, one with curly blonde hair wearing an orange turtleneck, and the other with long wavy brown hair wearing a colorful striped sweater.
A model in a black uniform, possibly a police officer, sits on a dark fabric covered platform against a white background. The model has one leg raised, showing their foot and sandal, while the other arm is bent, holding their raised leg. The model ha
Woman with long wavy hair sitting on a tan leather sofa, wearing a black suit and leopard print shoes with a gold buckle, in a relaxed pose with one leg extended.
A woman with long, blonde hair wearing a white sleeveless top and wide-legged white pants, looking sideways with her arms raised above her head, against a plain, light gray background.
A person reclining on a green velvet couch, wearing a blue shirt, light-colored pants, and orange boots, with one leg stretched out and foot toward the camera. They hold a newspaper in one hand and a drink in the other, with a glass of orange-colored
A woman wearing a denim shirt, large denim jeans with a belt, and pointed high heels, sitting against a tan tiled wall with green flooring.